The Shady Milkman

“Unfortunately, the brand had lost that genuine connection to it’s origin”

Really like this rustic, vintage-looking re-brand for Southern Comfort. Feels a bit like Jack Daniels—classic and original. A necessary change to steer clear of the image currently held by the brand: thousands of drunken teens pounding shots of SoCo & Lime on the beaches of South Padre Island, Panama City and Cancun.