The Shady Milkman

It’s time we take beer selection back to the basics.

The Champagne of Beers is getting a packaging makeover. A definite improvement:

• Spotlights the iconic longneck bottle in which the beer has been served for decades. This bottle is part of the charm and legacy that represents living the High Life.
• The black side panels (or front, depending on how you view it) along with the enlarged “Girl on the Moon” adds a stark contrast that works well with the prominent package colors of red and gold.
• KISS — Keeps it simple, stupid
• Death to gradients and embossing — Just because Apple does it, doesn’t mean every logo should. Simplifying the logo re-introduces a vintage feel that the old packaging worked to kill.