The Shady Milkman

I’ve had plenty of experience with websites that are beyond useable comprehension. Usually, these sites are filled with eye-piercing color contrast, animated GIFs, un-navigable navigation and/or videos that play automatically. There are also those that are built completely in Flash so that every page takes three and a half hours to load. Though they are of a different breed, they are equally as useless to me (and to Steve Jobs, apparently).

Normally, the extent to which I complain about these websites goes no further than my personal space, meaning that I merely mumble some expletives to myself, hit the “Back” button and continue my surfing of the Internets. However, the experience I had when attempting to search for a product on Sears.com—the website of one of the most well respected department store chains in America—was an experience that I just had to share with the world.

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